Creative Scotland Audience Intentions Survey 2024

Read a summary report providing an update on the picture on levels of arts attendance and attitudes towards attendance, this time with a particular focus on the impacts of rising costs.

Between 2020 and 2022, Creative Scotland commissioned 56 Degree Insight to undertake four waves of research to track the Scottish adult population’s behaviours and attitudes towards arts attendance. During this period the key focus was on views and behaviours relating to the Covid-19 pandemic and related restrictions.

In 2023 while levels of concerns over Covid-19 were much reduced, a number of factors including rising energy prices led to significant increases in the costs of living for the Scottish population and the costs of operating businesses in every sector.

Creative Scotland therefore commissioned a further wave of this research in March 2023 to obtain an updated picture on levels of arts attendance and attitudes towards attendance, this time with a particular focus on the impacts of rising costs. 

This survey was repeated in June 2024 to provide an updated picture with results from this wave included in this summary note.