As part of ongoing partnership working Creative Scotland asked The Audience Agency to design, analyse and report on a survey intended to inform on audience behaviours during, and beyond, the Covid-19 pandemic. This was intended to assess the status around the interruptions to programme, the implications around that, and the propensity for audiences to return/begin attending again, various artforms and venues across Scotland. The results are intended to create a picture, and ‘take the temperature’, of regular attendees across via a selected group of organisations, producing companies and venues.
The resulting information answered a variety of questions around the following;
- What kind of culture people will be prepared to attend/come back to first?
- What artforms would be accessible first after coming out of First Stage Lockdown
- Draw out Audience Profiling, what audience types are more inclined to return? And why?
- How will such things as facilities, changes to environment or travel be barriers to attendance?
- Attitudes and opinions around returning to culture across artform: i.e. Visuals Arts versus other cultural offers, Theatre, Music etc.
- Present breakdown/profiles in Audience Spectrum and Mosaic (Scotland)