Covid-19: Public intentions on returning as audience members

This survey research, commissioned by Creative Scotland and undertaken by 56 Degree Insight in July and early August 2020, aims to better understand the Scottish population’s attitudes to attending cultural events and venues.

Following the lockdown measures introduced in the UK in March 2020, the impact on the arts sector – like much of wider society - has been sudden and severe. As these measures were eased over Summer 2020, Creative Scotland commissioned 56 Degree Insight to undertake research looking at the attitudes of the general population in relation to arts participation and attendance. This work involves a programme of survey research between July 2020 and January 2021 to monitor and measure audience interest in returning to arts activities and changing patterns of cultural consumption.

The first wave of research completed in August 2020 and invited 1033 participants to complete an online survey, a representative sample of the Scottish population.

Download the full report and summary version below.

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