We want cultural engagement in Scotland to be widespread and inclusive. This means growing both the breadth of engagement – the range of individuals, groups or communities taking part – as well as the benefits for those who engage.
People can engage with cultural and creative activity in many ways - as creators, participants or consumers. For some applicants to our funding, engagement may be with the communities they work in and with, or with other professionals who work in the cultural and creative sector.
How do we define what Engagement means?
We want to ensure that alongside the work we fund is the opportunity for everyone in Scotland to engage with it, wherever they are. Engaging audiences in activity happens in different ways and in different settings, from cultural buildings and public institutions to smaller scale informal venues, outdoors and even in the home.
Technology has changed the way everyone operates, and this is keenly felt across the culture and creative sector where it has enabled new ways of working. Focusing work on the needs of specific groups can help to shape and represent Scotland’s places and communities, bring significant benefit to learners including children and young people, and to Scotland’s diverse language communities.