Offered through the The Audience Agency, all MYF organisations who have direct audience engagement will be expected to join Audience Answers. This free service supported by Creative Scotland will help your organisation better understand your audience and how they engage with you.
Using data from either your box office system or an audience survey, organisations who join Audience Answers will be provided with useful information on your audiences; supporting strategic insight and audience development, as well as for your reporting to Creative Scotland and other funders about your work’s reach and impact.
MYF organisations who have been identified as audience-facing and who are not currently part of Audience Answers will be contacted directly by The Audience Agency with more information and with an invite to an online introductory event.
Read more information on this service: Audience Answers